diff --git a/.travis.yml b/.travis.yml
index 63a0677bd..4c6c758ed 100644
--- a/.travis.yml
+++ b/.travis.yml
@@ -15,12 +15,15 @@ jobs:
     - before_script: yarn global add codecov
       script: yarn test:ci
       after_success: codecov
-    - stage: Deploy
+    - stage: Beta Deploy
+      script: yarn build && curl -sSL https://raw.githubusercontent.com/RedHatInsights/insights-frontend-builder-common/master/src/bootstrap.sh | bash -s
+    - stage: Stable Deploy
       script: yarn build && curl -sSL https://raw.githubusercontent.com/RedHatInsights/insights-frontend-builder-common/master/src/bootstrap.sh | bash -s
 env:
   global:
     - REPO="git@github.com:RedHatInsights/curiosity-frontend-build"
     - REPO_DIR="curiosity-frontend-build"
     - BRANCH=${TRAVIS_PULL_REQUEST_BRANCH:-$TRAVIS_BRANCH}
+    - BUILD_STAGE="${TRAVIS_BUILD_STAGE_NAME}"
     - NODE_OPTIONS="--max-old-space-size=4096 --max_old_space_size=4096"
     - APP_BUILD_DIR="build"
diff --git a/.travis/custom_release.sh b/.travis/custom_release.sh
index 545487149..2488f26e5 100755
--- a/.travis/custom_release.sh
+++ b/.travis/custom_release.sh
@@ -1,29 +1,56 @@
 #!/bin/bash
 #
 #
-# main()
+# CI/Dev beta release for "ci-beta" and "qa-beta" branches, based on deploy stage name
 #
+releaseDev()
 {
-  set -e
-  set -x
-
-  if [ "${TRAVIS_BRANCH}" = "ci" ]; then
-    echo "PUSHING ci-beta"
+  if [[ "${TRAVIS_BRANCH}" = "ci" ]] && [[ $TRAVIS_BUILD_STAGE_NAME == *"Beta"* ]]; then
+    printf "${YELLOW}PUSHING ci-beta${NOCOLOR}\n"
     rm -rf ./build/.git
     .travis/release.sh "ci-beta"
+    printf "${GREEN}COMPLETED ci-beta${NOCOLOR}\n"
 
-    echo "PUSHING qa-beta"
+    printf "${YELLOW}PUSHING qa-beta${NOCOLOR}\n"
     rm -rf ./build/.git
     .travis/release.sh "qa-beta"
+    printf "${GREEN}COMPLETED qa-beta${NOCOLOR}\n"
   fi
-
-  if [ "${TRAVIS_BRANCH}" = "master" ]; then
-    echo "PUSHING prod-beta"
+}
+#
+#
+# Prod release for "master" branch based on deploy stage name.
+#
+releaseProd()
+{
+  if [[ "${TRAVIS_BRANCH}" = "master" ]] && [[ $TRAVIS_BUILD_STAGE_NAME == *"Beta"* ]]; then
+    printf "${YELLOW}PUSHING prod-beta${NOCOLOR}\n"
     rm -rf ./build/.git
     .travis/release.sh "prod-beta"
+    printf "${GREEN}COMPLETED prod-beta${NOCOLOR}\n"
+  fi
 
-    echo "PUSHING prod-stable"
+  if [[ "${TRAVIS_BRANCH}" = "master" ]] && [[ $TRAVIS_BUILD_STAGE_NAME != *"Beta"* ]];  then
+    printf "${YELLOW}PUSHING prod-stable${NOCOLOR}\n"
     rm -rf ./build/.git
     .travis/release.sh "prod-stable"
+    printf "${GREEN}COMPLETED prod-stable${NOCOLOR}\n"
   fi
 }
+#
+#
+# main()
+#
+{
+  set -e
+  set -x
+
+  BLUE="\e[34m"
+  RED="\e[31m"
+  GREEN="\e[32m"
+  YELLOW="\e[33m"
+  NOCOLOR="\e[39m"
+
+  releaseDev
+  releaseProd
+}
diff --git a/scripts/pre.sh b/scripts/pre.sh
index 27555a7b7..e262192d9 100644
--- a/scripts/pre.sh
+++ b/scripts/pre.sh
@@ -6,17 +6,18 @@
 deployPaths()
 {
   local CI_BRANCH=$1
+  local CI_BUILD_STAGE=$2
 
   DEPLOY_PATH_PREFIX=""
 
-  if [[ $CI_BRANCH == *"beta"* ]] || [[ $CI_BRANCH == *"master"* ]]; then
+  if [[ $CI_BUILD_STAGE == *"Beta"* ]]; then
     DEPLOY_PATH_PREFIX=/beta
   fi
 
   echo UI_DEPLOY_PATH_PREFIX="$DEPLOY_PATH_PREFIX" >> ./.env.production.local
 
-  echo "Deploy config for branch \"${CI_BRANCH}\"..."
-  echo "Deploy path prefix ... UI_DEPLOY_PATH_PREFIX=$DEPLOY_PATH_PREFIX"
+  echo "\"${CI_BUILD_STAGE}\" build stage config for branch \"${CI_BRANCH}\"..."
+  printf "Deploy path prefix ... ${GREEN}UI_DEPLOY_PATH_PREFIX=$DEPLOY_PATH_PREFIX${NOCOLOR}\n"
 }
 #
 #
@@ -25,7 +26,7 @@ deployPaths()
 version()
 {
   UI_VERSION="$(node -p 'require(`./package.json`).version').$(git rev-parse --short HEAD)"
-  echo "Version... UI_VERSION=$UI_VERSION"
+  printf "Version... ${GREEN}UI_VERSION=$UI_VERSION${NOCOLOR}\n"
   echo UI_VERSION="$UI_VERSION" >> ./.env.production.local
 }
 #
@@ -44,9 +45,15 @@ clean()
 # main()
 #
 {
+  BLUE="\e[34m"
+  RED="\e[31m"
+  GREEN="\e[32m"
+  YELLOW="\e[33m"
+  NOCOLOR="\e[39m"
+
   clean
   version
 
   # see .travis.yml globals
-  deployPaths ${BRANCH:-local}
+  deployPaths "${BRANCH:-local}" "${BUILD_STAGE:-Local Deploy}"
 }