diff --git a/packages/blocks/src/api/i18n-block.json b/packages/blocks/src/api/i18n-block.json
index 9b44a6ec078ae..3d31f78592eaa 100644
--- a/packages/blocks/src/api/i18n-block.json
+++ b/packages/blocks/src/api/i18n-block.json
@@ -1,12 +1,17 @@
 {
 	"title": "block title",
 	"description": "block description",
-	"keywords": [
-		"block keyword"
-	],
+	"keywords": [ "block keyword" ],
 	"styles": [
 		{
 			"label": "block style label"
 		}
+	],
+	"variations": [
+		{
+			"title": "block variation title",
+			"description": "block variation description",
+			"keywords": [ "block variation keyword" ]
+		}
 	]
 }
diff --git a/packages/blocks/src/api/registration.js b/packages/blocks/src/api/registration.js
index 7a4e0f901e46f..b1f62fe4ee9cb 100644
--- a/packages/blocks/src/api/registration.js
+++ b/packages/blocks/src/api/registration.js
@@ -387,6 +387,7 @@ export function registerBlockTypeFromMetadata(
 	additionalSettings
 ) {
 	const allowedFields = [
+		'apiVersion',
 		'title',
 		'category',
 		'parent',
@@ -399,7 +400,7 @@ export function registerBlockTypeFromMetadata(
 		'supports',
 		'styles',
 		'example',
-		'apiVersion',
+		'variations',
 	];
 
 	const settings = pick( metadata, allowedFields );
diff --git a/packages/blocks/src/api/test/registration.js b/packages/blocks/src/api/test/registration.js
index ead44e97c1021..b8d7c9c413754 100644
--- a/packages/blocks/src/api/test/registration.js
+++ b/packages/blocks/src/api/test/registration.js
@@ -812,6 +812,14 @@ describe( 'blocks', () => {
 					title: 'Block from metadata',
 					category: 'text',
 					icon: 'palmtree',
+					variations: [
+						{
+							name: 'variation',
+							title: 'Variation Title',
+							description: 'Variation description',
+							keywords: [ 'variation' ],
+						},
+					],
 				},
 				{
 					edit: Edit,
@@ -831,6 +839,14 @@ describe( 'blocks', () => {
 				usesContext: [],
 				supports: {},
 				styles: [],
+				variations: [
+					{
+						name: 'variation',
+						title: 'Variation Title',
+						description: 'Variation description',
+						keywords: [ 'variation' ],
+					},
+				],
 				edit: Edit,
 				save: noop,
 			} );
@@ -851,8 +867,16 @@ describe( 'blocks', () => {
 					keywords: [ 'i18n', 'metadata' ],
 					styles: [
 						{
-							name: 'i18n-metadata',
-							label: 'I18n Metadata',
+							name: 'i18n-style',
+							label: 'I18n Style Label',
+						},
+					],
+					variations: [
+						{
+							name: 'i18n-variation',
+							title: 'I18n Variation Title',
+							description: 'I18n variation description',
+							keywords: [ 'variation' ],
 						},
 					],
 					textdomain: 'test',
@@ -882,8 +906,16 @@ describe( 'blocks', () => {
 				supports: {},
 				styles: [
 					{
-						name: 'i18n-metadata',
-						label: 'I18n Metadata (translated)',
+						name: 'i18n-style',
+						label: 'I18n Style Label (translated)',
+					},
+				],
+				variations: [
+					{
+						name: 'i18n-variation',
+						title: 'I18n Variation Title (translated)',
+						description: 'I18n variation description (translated)',
+						keywords: [ 'variation (translated)' ],
 					},
 				],
 				edit: Edit,