diff --git a/core-blocks/image/edit.js b/core-blocks/image/edit.js
index 8b2c728906983..5bf8dc01cfa54 100644
--- a/core-blocks/image/edit.js
+++ b/core-blocks/image/edit.js
@@ -272,7 +272,7 @@ class ImageEdit extends Component {
 			<InspectorControls>
 				<PanelBody title={ __( 'Image Settings' ) }>
 					<TextareaControl
-						label={ __( 'Textual Alternative' ) }
+						label={ __( 'Alt Text (Alternative Text)' ) }
 						value={ alt }
 						onChange={ this.updateAlt }
 						help={ __( 'Describe the purpose of the image. Leave empty if the image is not a key part of the content.' ) }