diff --git a/.changeset/green-carrots-scream.md b/.changeset/green-carrots-scream.md
new file mode 100644
index 000000000000..7a4881e92743
--- /dev/null
+++ b/.changeset/green-carrots-scream.md
@@ -0,0 +1,12 @@
+---
+"wrangler": patch
+---
+
+feat: Add support for "json" bindings
+
+Did you know? We have support for "json" bindings! Here are a few examples:
+
+[vars]
+text = "plain ol' string"
+count = 1
+complex = { enabled = true, id = 123 }
diff --git a/.vscode/settings.json b/.vscode/settings.json
index 5810fc03be87..a552bde8d041 100644
--- a/.vscode/settings.json
+++ b/.vscode/settings.json
@@ -27,7 +27,7 @@
     "websockets",
     "xxhash"
   ],
-  "cSpell.ignoreWords": ["yxxx"],
+  "cSpell.ignoreWords": ["TESTWASMNAME", "yxxx"],
   "eslint.runtime": "node",
   "files.trimTrailingWhitespace": false
 }
diff --git a/packages/wrangler/src/__tests__/publish.test.ts b/packages/wrangler/src/__tests__/publish.test.ts
index ce1f2f8caa0f..d8bf14e09d68 100644
--- a/packages/wrangler/src/__tests__/publish.test.ts
+++ b/packages/wrangler/src/__tests__/publish.test.ts
@@ -1215,6 +1215,45 @@ export default{
     });
   });
 
+  describe("vars bindings", () => {
+    it("should support json bindings", async () => {
+      writeWranglerToml({
+        vars: {
+          text: "plain ol' string",
+          count: 1,
+          complex: { enabled: true, id: 123 },
+        },
+      });
+      writeWorkerSource();
+      mockSubDomainRequest();
+      mockUploadWorkerRequest({
+        expectedBindings: [
+          { name: "text", type: "plain_text", text: "plain ol' string" },
+          { name: "count", type: "json", json: 1 },
+          {
+            name: "complex",
+            type: "json",
+            json: { enabled: true, id: 123 },
+          },
+        ],
+      });
+
+      await runWrangler("publish index.js");
+      expect(std.out).toMatchInlineSnapshot(`
+        "Uploaded
+        test-name
+        (TIMINGS)
+        Deployed
+        test-name
+        (TIMINGS)
+         
+        test-name.test-sub-domain.workers.dev"
+      `);
+      expect(std.err).toMatchInlineSnapshot(`""`);
+      expect(std.warn).toMatchInlineSnapshot(`""`);
+    });
+  });
+
   describe("unsafe bindings", () => {
     it("should warn if using unsafe bindings", async () => {
       writeWranglerToml({
@@ -1310,7 +1349,7 @@ function writeWranglerToml(config: Omit<Config, "env"> = {}) {
     TOML.stringify({
       compatibility_date: "2022-01-12",
       name: "test-name",
-      ...config,
+      ...(config as TOML.JsonMap),
     }),
 
     "utf-8"
diff --git a/packages/wrangler/src/api/form_data.ts b/packages/wrangler/src/api/form_data.ts
index b78de7c2910f..05591d2a7255 100644
--- a/packages/wrangler/src/api/form_data.ts
+++ b/packages/wrangler/src/api/form_data.ts
@@ -42,6 +42,7 @@ export interface WorkerMetadata {
   bindings: (
     | { type: "kv_namespace"; name: string; namespace_id: string }
     | { type: "plain_text"; name: string; text: string }
+    | { type: "json"; name: string; json: unknown }
     | { type: "wasm_module"; name: string; part: string }
     | {
         type: "durable_object_namespace";
@@ -95,7 +96,11 @@ export function toFormData(worker: CfWorkerInit): FormData {
   );
 
   Object.entries(bindings.vars || {})?.forEach(([key, value]) => {
-    metadataBindings.push({ name: key, type: "plain_text", text: value });
+    if (typeof value === "string") {
+      metadataBindings.push({ name: key, type: "plain_text", text: value });
+    } else {
+      metadataBindings.push({ name: key, type: "json", json: value });
+    }
   });
 
   for (const [name, filePath] of Object.entries(bindings.wasm_modules || {})) {
diff --git a/packages/wrangler/src/api/worker.ts b/packages/wrangler/src/api/worker.ts
index f86207e46129..6dded065a740 100644
--- a/packages/wrangler/src/api/worker.ts
+++ b/packages/wrangler/src/api/worker.ts
@@ -71,7 +71,7 @@ export interface CfModule {
  * A map of variable names to values.
  */
 interface CfVars {
-  [key: string]: string;
+  [key: string]: unknown;
 }
 
 /**
diff --git a/packages/wrangler/src/config.ts b/packages/wrangler/src/config.ts
index 58c3a09921c5..fa1a1851496b 100644
--- a/packages/wrangler/src/config.ts
+++ b/packages/wrangler/src/config.ts
@@ -154,15 +154,14 @@ export type Config = {
 
   /**
    * A map of environment variables to set when deploying your worker.
-   * Of note, they can only be strings. Which is unfortunate, really.
-   * (TODO: verify that they can only be strings?)
+   *
    * NB: these are not inherited, and HAVE to  be duplicated across all environments.
    *
    * @default `{}`
    * @optional
    * @inherited false
    */
-  vars?: { [key: string]: string };
+  vars?: { [key: string]: unknown };
 
   /**
    * A list of durable objects that your worker should be bound to.
diff --git a/packages/wrangler/src/index.tsx b/packages/wrangler/src/index.tsx
index 2007c0dbc504..1a8c0063dc2b 100644
--- a/packages/wrangler/src/index.tsx
+++ b/packages/wrangler/src/index.tsx
@@ -52,6 +52,7 @@ const fgGreenColor = "\x1b[32m";
 // a set of binding types that are known to be supported by wrangler
 const knownBindings = [
   "plain_text",
+  "json",
   "kv_namespace",
   "durable_object_namespace",
 ];