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“One person with passion is better than forty people merely interested.” ~ E.M. Forster
Echoed later:
"One person with passion is greater than ninety-nine who have only an interest." ~ John C. Maxwell
We need to find the people who are passionate about solving the Personal Effectiveness problem.
People with a mild interest in the topic are good.
But if those people with an interest prefer to spend their "free" time
on leisure activities that aren't related to their life goals ... e.g. Netflix, Instagram, Facebook, etc.
They aren't going to be the people who are obsessed with solving their life problems.
We need to discover the 1% of people that have a pain point so severe
that they would be willing to pay $1000/month for a “concierge” service
to solve their life organisation and "getting stuff done" challenges.
These are the people who hire personal assistants (in-person or virtual),
home organising/tidying consultants or housekeepers to help them stay on top of the tasks in their lives.
They are the "early adopters" for whom a new tool/technology is so appealing,
because it will solve their specific problem/need, that they are willing to put up with a few rough edges ...
The people who are willing to use the first version of a product and pay a premium for it
even though it lacks obvious features that other products may already have.
In Rogers' "Technology Adoption Lifecycle" model: wikipedia.org/wiki/Technology_adoption_life_cycle we (@dwyl) are the "innovators".
For us the pain of not having the system is so great that we are willing to spend 1000x more cash & time
to actually build the tech/tool - in our case App and API - to solve our specific needs.
We are obviously always looking for fellow "innovators" to join us.
But the focus of this issue is to find people who want/need to use the App (and give us feedback!
Having an curious interest is fine, those people will use something that already exists.
We want to find people for whom finding the solution to their "personal organisation challenge" is an obsession.
The text was updated successfully, but these errors were encountered:
“One person with passion is better than forty people merely interested.” ~ E.M. Forster
Echoed later:
"One person with passion is greater than ninety-nine who have only an interest." ~ John C. Maxwell
We need to find the people who are passionate about solving the Personal Effectiveness problem.
People with a mild interest in the topic are good.
But if those people with an interest prefer to spend their "free" time
on leisure activities that aren't related to their life goals ... e.g. Netflix, Instagram, Facebook, etc.
They aren't going to be the people who are obsessed with solving their life problems.
We need to discover the
1%
ofpeople
that have a pain point so severethat they would be willing to pay $1000/month for a “concierge” service
to solve their life organisation and "getting stuff done" challenges.
These are the people who hire personal assistants (in-person or virtual),
home organising/tidying consultants or housekeepers to help them stay on top of the tasks in their lives.
They are the "early adopters" for whom a new tool/technology is so appealing,
because it will solve their specific problem/need, that they are willing to put up with a few rough edges ...
The people who are willing to use the first version of a product and pay a premium for it
even though it lacks obvious features that other products may already have.
Having an curious interest is fine, those people will use something that already exists.
We want to find
people
for whom finding the solution to their "personal organisation challenge" is an obsession.The text was updated successfully, but these errors were encountered: