diff --git a/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_form/alert_notify_when.tsx b/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_form/alert_notify_when.tsx
index da872484dda4a2..eeb8b9f77a9b89 100644
--- a/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_form/alert_notify_when.tsx
+++ b/x-pack/plugins/triggers_actions_ui/public/application/sections/alert_form/alert_notify_when.tsx
@@ -29,13 +29,18 @@ const DEFAULT_NOTIFY_WHEN_VALUE: AlertNotifyWhenType = 'onActionGroupChange';
 const NOTIFY_WHEN_OPTIONS: Array<EuiSuperSelectOption<AlertNotifyWhenType>> = [
   {
     value: 'onActionGroupChange',
-    inputDisplay: 'Run only on status change',
+    inputDisplay: i18n.translate(
+      'xpack.triggersActionsUI.sections.alertForm.alertNotifyWhen.onActionGroupChange.display',
+      {
+        defaultMessage: 'Only on status change.',
+      }
+    ),
     'data-test-subj': 'onActionGroupChange',
     dropdownDisplay: (
       <Fragment>
         <strong>
           <FormattedMessage
-            defaultMessage="Run only on status change"
+            defaultMessage="Only on status change"
             id="xpack.triggersActionsUI.sections.alertForm.alertNotifyWhen.onActionGroupChange.label"
           />
         </strong>
@@ -52,13 +57,18 @@ const NOTIFY_WHEN_OPTIONS: Array<EuiSuperSelectOption<AlertNotifyWhenType>> = [
   },
   {
     value: 'onActiveAlert',
-    inputDisplay: 'Run every time alert is active',
+    inputDisplay: i18n.translate(
+      'xpack.triggersActionsUI.sections.alertForm.alertNotifyWhen.onActiveAlert.display',
+      {
+        defaultMessage: 'Every time alert is active',
+      }
+    ),
     'data-test-subj': 'onActiveAlert',
     dropdownDisplay: (
       <Fragment>
         <strong>
           <FormattedMessage
-            defaultMessage="Run every time alert is active"
+            defaultMessage="Every time alert is active"
             id="xpack.triggersActionsUI.sections.alertForm.alertNotifyWhen.onActiveAlert.label"
           />
         </strong>
@@ -75,13 +85,18 @@ const NOTIFY_WHEN_OPTIONS: Array<EuiSuperSelectOption<AlertNotifyWhenType>> = [
   },
   {
     value: 'onThrottleInterval',
-    inputDisplay: 'Set a custom action interval',
+    inputDisplay: i18n.translate(
+      'xpack.triggersActionsUI.sections.alertForm.alertNotifyWhen.onThrottleInterval.display',
+      {
+        defaultMessage: 'On a custom action interval',
+      }
+    ),
     'data-test-subj': 'onThrottleInterval',
     dropdownDisplay: (
       <Fragment>
         <strong>
           <FormattedMessage
-            defaultMessage="Set a custom action interval"
+            defaultMessage="On a custom action interval"
             id="xpack.triggersActionsUI.sections.alertForm.alertNotifyWhen.onThrottleInterval.label"
           />
         </strong>
@@ -143,7 +158,7 @@ export const AlertNotifyWhen = ({
     <>
       <FormattedMessage
         id="xpack.triggersActionsUI.sections.alertForm.renotifyFieldLabel"
-        defaultMessage="Notify every"
+        defaultMessage="Notify"
       />{' '}
       <EuiIconTip
         position="right"