Often when a new site is being built or extended, part of the process will include a content strategy. This will generally include a content audit, which analyses existing content and identifies which content needs to stay, which content can be deleted, and which content needs to be rewritten. A content strategy will also include a requirements analysis focusing on both site visitors and content authors/editors. Does content engage specific user types and fit user scenarios? The content strategy should also look at the publishing workflow. What steps are involved to publish content on the website?