diff --git a/apps/projects/insights.py b/apps/projects/insights.py
index e5fb459e3..65ccbe2b1 100644
--- a/apps/projects/insights.py
+++ b/apps/projects/insights.py
@@ -68,7 +68,7 @@ def create_insight(project: Project) -> ProjectInsight:
         project=project,
         comments=comments.count(),
         ratings=sum(x.count() for x in rating_objects),
-        written_ideas=ideas.count() + map_ideas.count() + proposals.count(),
+        written_ideas=sum(x.count() for x in [ideas, map_ideas, proposals, topics]),
         poll_answers=votes.count() + answers.count(),
         live_questions=live_questions.count(),
     )
diff --git a/apps/projects/migrations/0007_auto_20230717_1054.py b/apps/projects/migrations/0007_auto_20230717_1054.py
new file mode 100644
index 000000000..1e0003a45
--- /dev/null
+++ b/apps/projects/migrations/0007_auto_20230717_1054.py
@@ -0,0 +1,37 @@
+# Generated by Django 3.2.19 on 2023-07-17 08:54
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("a4_candy_projects", "0006_auto_20230716_2352"),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name="projectinsight",
+            name="comments",
+            field=models.PositiveIntegerField(default=0),
+        ),
+        migrations.AlterField(
+            model_name="projectinsight",
+            name="live_questions",
+            field=models.PositiveIntegerField(default=0),
+        ),
+        migrations.AlterField(
+            model_name="projectinsight",
+            name="poll_answers",
+            field=models.PositiveIntegerField(default=0),
+        ),
+        migrations.AlterField(
+            model_name="projectinsight",
+            name="ratings",
+            field=models.PositiveIntegerField(default=0),
+        ),
+        migrations.AlterField(
+            model_name="projectinsight",
+            name="written_ideas",
+            field=models.PositiveIntegerField(default=0),
+        ),
+    ]
diff --git a/apps/projects/migrations/0008_initialize_insights.py b/apps/projects/migrations/0008_initialize_insights.py
new file mode 100644
index 000000000..ae59ff047
--- /dev/null
+++ b/apps/projects/migrations/0008_initialize_insights.py
@@ -0,0 +1,89 @@
+# Generated by Django 3.2.19 on 2023-07-12 15:44
+
+from collections import defaultdict
+from django.db import migrations
+from django.db.models import Q
+
+
+def initialize_insights(apps, schema_editor):
+    Project = apps.get_model("a4projects", "Project")
+    ProjectInsight = apps.get_model("a4_candy_projects", "ProjectInsight")
+
+    Comment = apps.get_model("a4comments", "Comment")
+    Answer = apps.get_model("a4polls", "Answer")
+    Poll = apps.get_model("a4polls", "Poll")
+    Vote = apps.get_model("a4polls", "Vote")
+    Rating = apps.get_model("a4ratings", "Rating")
+    Proposal = apps.get_model("a4_candy_budgeting", "Proposal")
+    Idea = apps.get_model("a4_candy_ideas", "Idea")
+    Like = apps.get_model("a4_candy_interactive_events", "Like")
+    LiveQuestion = apps.get_model("a4_candy_interactive_events", "LiveQuestion")
+    MapIdea = apps.get_model("a4_candy_mapideas", "MapIdea")
+    Topic = apps.get_model("a4_candy_topicprio", "Topic")
+
+    insights = defaultdict(ProjectInsight)
+    user_ids = defaultdict(set)
+    errors = defaultdict(list)
+
+    for idea_model in [Idea, MapIdea, Proposal, Topic]:
+        for x in idea_model.objects.prefetch_related("module"):
+            project = x.module.project
+            insights[project].written_ideas += 1
+            user_ids[project].add(x.creator.id)
+
+    for live_question in LiveQuestion.objects.all():
+        insights[live_question.module.project].live_questions += 1
+
+    for answer in Answer.objects.all():
+        project = answer.question.poll.module.project
+        insights[project].live_questions += 1
+        user_ids[project].add(answer.creator.id)
+
+    for vote in Vote.objects.all():
+        project = vote.choice.question.poll.module.project
+        insights[project].live_questions += 1
+        user_ids[project].add(vote.creator.id)
+
+    for poll in Poll.objects.all():
+        project = poll.module.project
+        insights[project].live_questions += 1
+        user_ids[project].add(poll.creator.id)
+
+    for comment in Comment.objects.all():
+        project = comment.project
+        insights[project].comments += 1
+        user_ids[project].add(comment.creator.id)
+
+    for like in Like.objects.all():
+        project = like.livequestion.module.project
+        insights[project].ratings += 1
+
+    for x in Rating.objects.all():
+        try:
+            project = x.module.project
+        except Exception as e:
+            errors[str(e)].append(x)
+            continue
+
+        insights[project].ratings += 1
+        user_ids[project].add(x.creator.id)
+
+    if errors:
+        print()
+        print("errors:")
+        for key, objects in errors.items():
+            print(f"{key=}, {len(objects)=}, {objects[:2]=}")
+
+
+def do_nothing(apps, schema_editor):
+    pass
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("a4_candy_projects", "0007_auto_20230717_1054"),
+    ]
+
+    operations = [
+        migrations.RunPython(code=initialize_insights, reverse_code=do_nothing),
+    ]
diff --git a/apps/projects/models.py b/apps/projects/models.py
index b49ebc519..758d58ff0 100644
--- a/apps/projects/models.py
+++ b/apps/projects/models.py
@@ -91,11 +91,11 @@ class Meta:
 class ProjectInsight(base.TimeStampedModel):
     project = models.OneToOneField(to=Project, on_delete=models.CASCADE)
     active_participants = models.ManyToManyField(to=User)
-    comments = models.PositiveIntegerField()
-    ratings = models.PositiveIntegerField()
-    written_ideas = models.PositiveIntegerField()
-    poll_answers = models.PositiveIntegerField()
-    live_questions = models.PositiveIntegerField()
+    comments = models.PositiveIntegerField(default=0)
+    ratings = models.PositiveIntegerField(default=0)
+    written_ideas = models.PositiveIntegerField(default=0)
+    poll_answers = models.PositiveIntegerField(default=0)
+    live_questions = models.PositiveIntegerField(default=0)
     display = models.BooleanField(default=False)
 
     def __str__(self):