diff --git a/shiny/notebook/__init__.py b/shiny/notebook/__init__.py
index 790b0b49d..f664b4e61 100644
--- a/shiny/notebook/__init__.py
+++ b/shiny/notebook/__init__.py
@@ -72,7 +72,11 @@ async def proceed():
     asyncio.create_task(proceed())
 
     ipython.ast_node_interactivity = "all"
+    ipython.run_cell("from shiny import ui, render, reactive")
+    ipython.run_cell("from shiny.notebook.magic import inputs")
     print('Setting InteractiveShell.ast_node_interactivity="all"')
+    print("from shiny import ui, render, reactive")
+    print("from shiny.notebook.magic import inputs")
     print("Shiny is running")
 
 
diff --git a/shiny/notebook/magic.py b/shiny/notebook/magic.py
index c25c16f9b..a898e5b3d 100644
--- a/shiny/notebook/magic.py
+++ b/shiny/notebook/magic.py
@@ -3,16 +3,20 @@
 # pyright: reportUnknownVariableType=false, reportUnknownMemberType=false, reportUntypedFunctionDecorator=false
 import asyncio
 import uuid
+from contextlib import contextmanager
 from typing import Any, cast
 
-from IPython.core.display_functions import update_display
+from IPython.core.display_functions import display, update_display
 from IPython.core.getipython import get_ipython
 from IPython.core.magic import register_cell_magic
 from IPython.core.magic_arguments import argument, magic_arguments, parse_argstring
 from IPython.display import HTML, clear_output
 
+from shiny import reactive as shiny_reactive
 from shiny import ui
 
+from .log import logger
+
 NumberType = int | float
 InputTypes = None | str | NumberType | bool | list[str] | tuple[NumberType, NumberType]
 
@@ -60,46 +64,49 @@ def make_input(name: str, value: InputTypes, *, label: str | None = None):
 )
 @register_cell_magic
 def reactive(line: str, cell: str):
-    clear_output()
-
     args = parse_argstring(reactive, line)
-    reactive_name = args.name or f"__anonymous_{uuid.uuid4().hex}"
+    reactive_name: str | None = args.name
 
     # TODO: If line/cell magics are still in the cell, error.
 
-    # indented = re.sub(r"(^|\r?\n)", r"\1        ", cell)
     ipy = get_ipython()
 
-    from shiny import reactive as shiny_reactive
+    # This basically captures a reference to "the cell that's executing us" while we're
+    # still in the main IPython event loop. We need to re-install this whenever we
+    # re-execute, so that a reactive's output always goes to its originating cell.
+    parent_msg = ipy.kernel.get_parent()
 
     @shiny_reactive.Calc
     def calc():
-        res = ipy.run_cell(cell, silent=False)
-        if res.success:
-            return res.result
-        else:
-            if res.error_before_exec:
-                raise res.error_before_exec
-            if res.error_in_exec:
-                raise res.error_in_exec
-
-    ipy.push({reactive_name: calc})
-
-    if not args.no_echo:
-        display_id = f"__{reactive_name}_output_display__"
-        display(HTML(""), display_id=display_id)
-
+        # Temporarily install the parent message so that the cell's output goes to the
+        # right place.
+        with set_parent(ipy.kernel.shell, parent_msg):
+            clear_output(wait=True)
+            res = ipy.run_cell(cell)
+
+        if reactive_name is not None:
+            # The output of the cell would've been displayed by now. The purpose of the rest
+            # of this is in case the magic was given a name, so that other code can consume
+            # the return value.
+            if res.success:
+                return res.result
+            else:
+                if res.error_before_exec:
+                    raise res.error_before_exec
+                if res.error_in_exec:
+                    raise res.error_in_exec
+
+    if reactive_name is not None:
+        ipy.push({reactive_name: calc})
+
+    @shiny_reactive.Effect
+    def _():
+        # TODO: destroy this reactive if this cell is ever re-executed
         try:
-            update_display(calc(), display_id=display_id)
+            calc()
         except Exception as e:
-            update_display(e, display_id=display_id)
-
-        @shiny_reactive.Effect
-        def _():
-            try:
-                update_display(calc(), display_id=display_id)
-            except Exception as e:
-                update_display(e, display_id=display_id)
+            # TODO: Where to log!?!?
+            logger.exception(e)
 
     async def flush():
         async with shiny_reactive.lock():
@@ -149,3 +156,13 @@ async def flush():
 #     code = code.replace("{reactive_name}", reactive_name).replace("{cell}", cell)
 
 #     ipy.run_cell(code)
+
+
+@contextmanager
+def set_parent(shell, parent_msg):
+    old_parent = shell.get_parent()
+    shell.set_parent(parent_msg)
+    try:
+        yield
+    finally:
+        shell.set_parent(old_parent)