diff --git a/Microsoft.NET.Build.Containers/CreateNewImage.cs b/Microsoft.NET.Build.Containers/CreateNewImage.cs
index 718238b8..a343fda5 100644
--- a/Microsoft.NET.Build.Containers/CreateNewImage.cs
+++ b/Microsoft.NET.Build.Containers/CreateNewImage.cs
@@ -66,6 +66,11 @@ public class CreateNewImage : Microsoft.Build.Utilities.Task
     /// </summary>
     public ITaskItem[] EntrypointArgs { get; set; }
 
+    /// <summary>
+    /// Labels that the image configuration will include in metadata
+    /// </summary>
+    public ITaskItem[] Labels { get; set; }
+
     public CreateNewImage()
     {
         BaseRegistry = "";
@@ -78,6 +83,7 @@ public CreateNewImage()
         WorkingDirectory = "";
         Entrypoint = Array.Empty<ITaskItem>();
         EntrypointArgs = Array.Empty<ITaskItem>();
+        Labels = Array.Empty<ITaskItem>();
     }
 
 
@@ -112,6 +118,11 @@ public override bool Execute()
         image.WorkingDirectory = WorkingDirectory;
         image.SetEntrypoint(Entrypoint.Select(i => i.ItemSpec).ToArray(), EntrypointArgs.Select(i => i.ItemSpec).ToArray());
 
+        foreach (var label in Labels)
+        {
+            image.Label(label.ItemSpec, label.GetMetadata("Value"));
+        }
+        
         if (OutputRegistry.StartsWith("docker://"))
         {
             try
diff --git a/Microsoft.NET.Build.Containers/Image.cs b/Microsoft.NET.Build.Containers/Image.cs
index 372c0ebc..03902abd 100644
--- a/Microsoft.NET.Build.Containers/Image.cs
+++ b/Microsoft.NET.Build.Containers/Image.cs
@@ -5,6 +5,8 @@
 
 namespace Microsoft.NET.Build.Containers;
 
+record Label(string name, string value);
+
 public class Image
 {
     public JsonNode manifest;
@@ -15,6 +17,8 @@ public class Image
 
     internal List<Layer> newLayers = new();
 
+    internal HashSet<Label> labels = new();
+
     public Image(JsonNode manifest, JsonNode config, string name, Registry? registry)
     {
         this.manifest = manifest;
@@ -61,6 +65,16 @@ private void RecalculateDigest()
         manifest["config"]!["digest"] = GetDigest(config);
     }
 
+    private JsonObject CreateLabelMap()
+    {
+        var container = new JsonObject();
+        foreach (var label in labels)
+        {
+            container.Add(label.name, label.value);
+        }
+        return container;
+    }
+
     static JsonArray ToJsonArray(string[] items) => new JsonArray(items.Where(s => !string.IsNullOrEmpty(s)).Select(s =>(JsonValue) s).ToArray());
 
     public void SetEntrypoint(string[] executableArgs, string[]? args = null)
@@ -94,6 +108,13 @@ public string WorkingDirectory {
         }
     }
 
+    public void Label(string name, string value)
+    {
+        labels.Add(new(name, value));
+        config["config"]!["Labels"] = CreateLabelMap();
+        RecalculateDigest();
+    }
+
     public string GetDigest(JsonNode json)
     {
         string hashString;
diff --git a/Microsoft.NET.Build.Containers/build/Microsoft.NET.Build.Containers.targets b/Microsoft.NET.Build.Containers/build/Microsoft.NET.Build.Containers.targets
index d27e5687..1cf40c9f 100644
--- a/Microsoft.NET.Build.Containers/build/Microsoft.NET.Build.Containers.targets
+++ b/Microsoft.NET.Build.Containers/build/Microsoft.NET.Build.Containers.targets
@@ -72,6 +72,7 @@
                         PublishDirectory="$(PublishDir)"
                         WorkingDirectory="$(ContainerWorkingDirectory)"
                         Entrypoint="@(ContainerEntrypoint)"
-                        EntrypointArgs="@(ContainerEntrypointArgs)"/>
+                        EntrypointArgs="@(ContainerEntrypointArgs)"
+						Labels="@(ContainerLabel)"/>
     </Target>
 </Project>
\ No newline at end of file